Sunday 30 January 2011

Institutions..



We have chosen to co-produce the film- Touchstone Pictures and Summit Entertainment are our chosen producers because from our research we have evaluated that Touchstone has produced a variety of teen romance films in the past such as The Last song ,A Lot Like Love etc., as well as Summit Entertainment who have also successfully co-produced films from this specific genre. This makes them suitable to produce our film due to their experience with teen romance films. Also, Touchstone and Summit Entertainment’s successful co-production of Step Up 3D inclines our group to use these companies for the film.

We have chosen Summit Entertainment as our distribution company because it has distributed many successful films such as Step Up, The Twilight Saga, Letters to Juliet, Sex drive etc. All these films relate to the teen romance genre, which fits in with our film genre and increases the likelihood of our film being successful due to Summit Entertainment’s experience with the genre. This specific company is also part of a vertically integrated organisation as it both distributes and produces films. This is significant as it means that the profit from our film will be split between two companies, also due to there only being two companies, it means that both distribution and production can be done within one company which altogether benefits the process. Summit Entertainment is an independent company, this is important as it means that they specialise in one specific area which makes the distribution process more accurate and successful.

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